Social Media Content Creation
Create professional social media content at scale. This guide covers complete workflows for generating images, videos, and carousels for major platforms.
Platform Specifications
Image Dimensions
| Platform | Format | Dimensions | Aspect Ratio |
|---|---|---|---|
| Instagram Feed | Square | 1080x1080 | 1:1 |
| Instagram Feed | Portrait | 1080x1350 | 4:5 |
| Instagram Story | Vertical | 1080x1920 | 9:16 |
| TikTok | Vertical | 1080x1920 | 9:16 |
| Landscape | 1200x627 | 1.91:1 | |
| Twitter/X | Landscape | 1200x675 | 16:9 |
| Landscape | 1200x630 | 1.91:1 | |
| Vertical | 1000x1500 | 2:3 |
Video Specifications
| Platform | Max Duration | Aspect Ratio |
|---|---|---|
| Instagram Reel | 90 seconds | 9:16 |
| TikTok | 10 minutes | 9:16 |
| YouTube Shorts | 60 seconds | 9:16 |
| LinkedIn Video | 10 minutes | 16:9 or 1:1 |
Workflow 1: Instagram Feed Post
Goal
Create a professional image post with caption.
Canvas Setup
[Text Node: Prompt] → [Image Node: Flux 2 Pro]
Step-by-Step
-
Create prompt in Chat: "Write an AI image prompt for a [your topic] Instagram post, style: [aesthetic], mood: [feeling]"
-
Copy to Canvas Text Node
-
Configure Image Node:
- Model: Flux 2 Pro (or Flux 2 Dev for testing)
- Aspect Ratio: 1:1 or 4:5
- Quality: High
-
Generate and review
-
Get caption from Chat: "Write an Instagram caption for this image about [topic]. Include relevant hashtags."
Example Prompt
Aesthetic flat lay of a morning coffee setup,
minimalist marble surface, fresh croissant,
open book, soft morning light from the side,
Instagram lifestyle aesthetic, warm earth tones,
professional photography, 1:1 aspect ratio
Workflow 2: Instagram Story/Reel
Goal
Create vertical video content for Stories or Reels.
Canvas Setup
[Text Node: Prompt] → [Image Node] → [Video Node]
Or for text-to-video:
[Text Node: Prompt] → [Video Node]
Step-by-Step
-
Generate starting image:
- Aspect ratio: 9:16
- Create compelling static frame
-
Animate with Video Node:
- Model: Kling or Seedance
- Duration: 5-10 seconds
- Describe subtle motion
-
Add motion prompt:
Subtle camera push in, steam rising from coffee cup, gentle movement, smooth and cinematic -
Download and add music (in your editing app or use Audio Node)
Tips for Vertical Video
- Keep subject centered
- Use subtle motion (too much looks chaotic)
- First 3 seconds are crucial
- Consider adding text overlay later
Workflow 3: Content Batch (Week of Posts)
Goal
Create 7 days of content in one session.
Strategy
-
Plan in Chat: "Create a 7-day content calendar for [brand]. Each day should have a theme and visual concept."
-
Create an App: Build a simple image generation App with inputs for:
- Post topic
- Visual style
- Mood
-
Run the App 7 times:
- Different inputs each time
- Consistent brand style
- Varied content
-
Generate captions: "Write 7 Instagram captions for these post themes: [list themes]"
Batch Efficiency Tips
- Use cheaper models for drafts
- Finalize only the best versions
- Create templates for consistent style
- Save successful prompts
Workflow 4: Carousel Post
Goal
Create a multi-image carousel post.
Canvas Setup
Create multiple images with consistent style:
[Text Node: Slide 1] → [Image Node] [Text Node: Slide 2] → [Image Node] [Text Node: Slide 3] → [Image Node] ...
Consistency Tips
- Use the same style keywords across all prompts
- Keep color palette consistent
- Use similar lighting descriptions
- Consider using Nano Banana for text slides
Carousel Best Practices
| Slide | Purpose |
|---|---|
| 1 | Hook - grab attention |
| 2-4 | Value - deliver content |
| 5 | CTA - what to do next |
Workflow 5: LinkedIn Professional Content
Goal
Create professional, business-appropriate visuals.
Style Keywords
Professional, corporate, clean,
modern office environment,
business casual, confident,
natural lighting, editorial style
Canvas Setup
[Text Node: Professional Prompt] → [Image Node: Flux 2 Pro]
Example Prompts
Thought Leadership:
Professional woman presenting to a small team,
modern glass conference room,
natural daylight, engaged audience,
corporate editorial photography,
warm and approachable atmosphere
Behind the Scenes:
Modern startup office, diverse team collaborating,
standing around a whiteboard with sticky notes,
casual professional attire, authentic and candid,
natural window light
Workflow 6: TikTok/Reels Video
Goal
Create short-form vertical video content.
Best Practices
- Start with a hook (first 1-2 seconds)
- Keep motion dynamic but not chaotic
- 9:16 aspect ratio
- 5-15 seconds ideal
Canvas Setup
[Text Node] → [Image Node (9:16)] → [Video Node] ↑ [Text Node: Motion]
Motion Prompts for TikTok
Product showcase:
Product slowly rotating,
dynamic camera orbit,
dramatic lighting shifts,
energetic and eye-catching
Lifestyle moment:
Person looking up at camera and smiling,
hair gently moving,
natural and authentic moment,
warm lighting
Caption Generation
Using Chat
Template prompt: "Write an Instagram caption for a [content type] post about [topic]. Brand voice: [tone] Include: [CTA, hashtags, emoji preference] Length: [short/medium/long]"
Example
Prompt: "Write an Instagram caption for a lifestyle coffee photo. Brand voice: warm and inviting Include: question CTA, 5 relevant hashtags, moderate emojis Length: medium (2-3 sentences)"
Output: "There's something magical about that first sip ☕ What's your morning coffee ritual?
#CoffeeLover #MorningVibes #CoffeeTime #ButFirstCoffee #CafeLife"
Tips for Social Success
Visual Consistency
- Create a style guide prompt
- Reuse successful prompt elements
- Maintain color palette
- Keep lighting consistent
Efficiency
- Batch create content
- Build reusable Apps
- Save prompt templates
- Use cheaper models for testing
Platform Optimization
- Always use correct dimensions
- Test on mobile before posting
- Consider how it looks in feed grid
- Optimize first frame for video
Next Steps
- Product Photography — E-commerce content
- Video Production — Longer video content
- Creating Apps — Automate your workflow