Armox
    Armox Academy 📚
    Creative WorkflowsSocial Media Content

    Social Media Content Creation

    Create professional social media content at scale. This guide covers complete workflows for generating images, videos, and carousels for major platforms.

    Platform Specifications

    Image Dimensions

    PlatformFormatDimensionsAspect Ratio
    Instagram FeedSquare1080x10801:1
    Instagram FeedPortrait1080x13504:5
    Instagram StoryVertical1080x19209:16
    TikTokVertical1080x19209:16
    LinkedInLandscape1200x6271.91:1
    Twitter/XLandscape1200x67516:9
    FacebookLandscape1200x6301.91:1
    PinterestVertical1000x15002:3

    Video Specifications

    PlatformMax DurationAspect Ratio
    Instagram Reel90 seconds9:16
    TikTok10 minutes9:16
    YouTube Shorts60 seconds9:16
    LinkedIn Video10 minutes16:9 or 1:1

    Workflow 1: Instagram Feed Post

    Goal

    Create a professional image post with caption.

    Canvas Setup

    Prompt Template
    [Text Node: Prompt] → [Image Node: Flux 2 Pro]

    Step-by-Step

    1. Create prompt in Chat: "Write an AI image prompt for a [your topic] Instagram post, style: [aesthetic], mood: [feeling]"

    2. Copy to Canvas Text Node

    3. Configure Image Node:

      • Model: Flux 2 Pro (or Flux 2 Dev for testing)
      • Aspect Ratio: 1:1 or 4:5
      • Quality: High
    4. Generate and review

    5. Get caption from Chat: "Write an Instagram caption for this image about [topic]. Include relevant hashtags."

    Example Prompt

    Aesthetic flat lay of a morning coffee setup, 
    minimalist marble surface, fresh croissant, 
    open book, soft morning light from the side, 
    Instagram lifestyle aesthetic, warm earth tones, 
    professional photography, 1:1 aspect ratio
    

    Workflow 2: Instagram Story/Reel

    Goal

    Create vertical video content for Stories or Reels.

    Canvas Setup

    Prompt Template
    [Text Node: Prompt] → [Image Node] → [Video Node]

    Or for text-to-video:

    Prompt Template
    [Text Node: Prompt] → [Video Node]

    Step-by-Step

    1. Generate starting image:

      • Aspect ratio: 9:16
      • Create compelling static frame
    2. Animate with Video Node:

      • Model: Kling or Seedance
      • Duration: 5-10 seconds
      • Describe subtle motion
    3. Add motion prompt:

      Subtle camera push in, 
      steam rising from coffee cup, 
      gentle movement, 
      smooth and cinematic
      
    4. Download and add music (in your editing app or use Audio Node)

    Tips for Vertical Video

    • Keep subject centered
    • Use subtle motion (too much looks chaotic)
    • First 3 seconds are crucial
    • Consider adding text overlay later

    Workflow 3: Content Batch (Week of Posts)

    Goal

    Create 7 days of content in one session.

    Strategy

    1. Plan in Chat: "Create a 7-day content calendar for [brand]. Each day should have a theme and visual concept."

    2. Create an App: Build a simple image generation App with inputs for:

      • Post topic
      • Visual style
      • Mood
    3. Run the App 7 times:

      • Different inputs each time
      • Consistent brand style
      • Varied content
    4. Generate captions: "Write 7 Instagram captions for these post themes: [list themes]"

    Batch Efficiency Tips

    • Use cheaper models for drafts
    • Finalize only the best versions
    • Create templates for consistent style
    • Save successful prompts

    Workflow 4: Carousel Post

    Goal

    Create a multi-image carousel post.

    Canvas Setup

    Create multiple images with consistent style:

    Prompt Template
    [Text Node: Slide 1] → [Image Node]
    [Text Node: Slide 2] → [Image Node]
    [Text Node: Slide 3] → [Image Node]
    ...

    Consistency Tips

    • Use the same style keywords across all prompts
    • Keep color palette consistent
    • Use similar lighting descriptions
    • Consider using Nano Banana for text slides
    SlidePurpose
    1Hook - grab attention
    2-4Value - deliver content
    5CTA - what to do next

    Workflow 5: LinkedIn Professional Content

    Goal

    Create professional, business-appropriate visuals.

    Style Keywords

    Professional, corporate, clean, 
    modern office environment, 
    business casual, confident, 
    natural lighting, editorial style
    

    Canvas Setup

    Prompt Template
    [Text Node: Professional Prompt] → [Image Node: Flux 2 Pro]

    Example Prompts

    Thought Leadership:

    Professional woman presenting to a small team, 
    modern glass conference room, 
    natural daylight, engaged audience, 
    corporate editorial photography, 
    warm and approachable atmosphere
    

    Behind the Scenes:

    Modern startup office, diverse team collaborating, 
    standing around a whiteboard with sticky notes, 
    casual professional attire, authentic and candid, 
    natural window light
    

    Workflow 6: TikTok/Reels Video

    Goal

    Create short-form vertical video content.

    Best Practices

    • Start with a hook (first 1-2 seconds)
    • Keep motion dynamic but not chaotic
    • 9:16 aspect ratio
    • 5-15 seconds ideal

    Canvas Setup

    Prompt Template
    [Text Node] → [Image Node (9:16)] → [Video Node]
                                             ↑
                                        [Text Node: Motion]

    Motion Prompts for TikTok

    Product showcase:

    Product slowly rotating, 
    dynamic camera orbit, 
    dramatic lighting shifts, 
    energetic and eye-catching
    

    Lifestyle moment:

    Person looking up at camera and smiling, 
    hair gently moving, 
    natural and authentic moment, 
    warm lighting
    

    Caption Generation

    Using Chat

    Template prompt: "Write an Instagram caption for a [content type] post about [topic]. Brand voice: [tone] Include: [CTA, hashtags, emoji preference] Length: [short/medium/long]"

    Example

    Prompt: "Write an Instagram caption for a lifestyle coffee photo. Brand voice: warm and inviting Include: question CTA, 5 relevant hashtags, moderate emojis Length: medium (2-3 sentences)"

    Output: "There's something magical about that first sip ☕ What's your morning coffee ritual?

    #CoffeeLover #MorningVibes #CoffeeTime #ButFirstCoffee #CafeLife"


    Tips for Social Success

    Visual Consistency

    • Create a style guide prompt
    • Reuse successful prompt elements
    • Maintain color palette
    • Keep lighting consistent

    Efficiency

    • Batch create content
    • Build reusable Apps
    • Save prompt templates
    • Use cheaper models for testing

    Platform Optimization

    • Always use correct dimensions
    • Test on mobile before posting
    • Consider how it looks in feed grid
    • Optimize first frame for video

    Next Steps