Brainstorming with AI
AI Chat is a powerful brainstorming partner. Learn techniques to generate creative ideas, explore concepts, and refine your thinking before creating.
Why Brainstorm with AI?
AI makes an excellent brainstorming partner because it:
- π Generates quickly β Dozens of ideas in seconds
- π Has broad knowledge β Draws from vast information
- π Iterates endlessly β Never gets tired of revisions
- π― Stays on topic β Follows your direction
- π‘ Offers fresh perspectives β Suggests unexpected angles
Brainstorming Techniques
1. Quantity First
Ask for many ideas, then filter:
Prompt: "Give me 20 different concepts for a coffee brand Instagram post"
Why it works: More options = better chances of finding gems
2. Constraint-Based
Add constraints to spark creativity:
Prompt: "Give me 5 Instagram post ideas for a coffee brand, but each must include a customer photo and a pun"
Why it works: Constraints force creative solutions
3. Perspective Shifting
Ask from different viewpoints:
Prompt: "How would Apple market this coffee brand? How would a luxury fashion brand? How would a tech startup?"
Why it works: Different perspectives reveal new approaches
4. What-If Scenarios
Explore hypotheticals:
Prompt: "What if our coffee brand sponsored a music festival? What content could we create?"
Why it works: Removes limitations, opens possibilities
5. Combination Method
Combine unrelated concepts:
Prompt: "How could we combine coffee culture with: 1) Space exploration 2) Vintage fashion 3) Meditation"
Why it works: Unexpected combinations create unique ideas
Creative Workflow
Step 1: Define the Challenge
Start with a clear creative brief:
Prompt: "I'm creating a social media campaign for a specialty coffee brand. Target audience is young professionals (25-35). Brand voice is warm but sophisticated. I need visual content ideas."
Step 2: Generate Ideas
Ask for initial concepts:
Prompt: "Give me 10 visual content concepts for this campaign"
Step 3: Explore Favorites
Dig deeper into promising ideas:
Prompt: "I like idea #3 (the morning ritual series). Give me 5 specific posts for this series with detailed visual descriptions"
Step 4: Get AI Image Prompts
Convert concepts to prompts:
Prompt: "Write an AI image generation prompt for the first post in this series. Include style, lighting, composition, and mood details"
Step 5: Create in Canvas
Take your refined prompt to Canvas and generate!
Brainstorming for Different Content
Visual Content
Prompt template: "I need visual content ideas for [brand/product]. The aesthetic should be [style]. Target audience is [audience]. Give me [number] concepts with visual descriptions."
Example: "I need visual content ideas for a sustainable fashion brand. The aesthetic should be minimalist and earthy. Target audience is eco-conscious millennials. Give me 8 concepts with visual descriptions."
Video Content
Prompt template: "Suggest [number] video concepts for [brand/purpose]. Each should be [duration] and suitable for [platform]. Include a brief description of the visual narrative."
Example: "Suggest 5 video concepts for a fitness app launch. Each should be 15-30 seconds and suitable for Instagram Reels. Include a brief description of the visual narrative."
Copy and Captions
Prompt template: "Write [number] [type of copy] for [brand/product]. Tone should be [tone]. Include [specific elements]."
Example: "Write 10 Instagram captions for a luxury skincare brand. Tone should be elegant but approachable. Include a call-to-action and relevant emoji."
Campaign Concepts
Prompt template: "Develop a [type] campaign concept for [brand]. The campaign should [objective]. Include theme, key visuals, and messaging pillars."
Example: "Develop a summer campaign concept for an outdoor furniture brand. The campaign should drive sales and increase brand awareness. Include theme, key visuals, and messaging pillars."
Refining Ideas
Make It More Specific
Prompt: "Take concept #2 and make it more specific. Include exact colors, props, and setting details."
Change the Tone
Prompt: "Keep the concept but make it more playful and less serious."
Add Constraints
Prompt: "How would this work with a budget of only $500?"
Combine Ideas
Prompt: "Combine the visual style of concept #1 with the messaging of concept #4."
Get Variations
Prompt: "Give me 5 variations of this concept, each with a different visual approach."
From Chat to Canvas
The Bridge
Once you have a refined concept, ask for an image/video prompt:
Prompt: "Convert this concept into a detailed AI image generation prompt. Include:
- Subject and composition
- Lighting and mood
- Style and aesthetic
- Technical details (camera, lens, etc.)
- Color palette"
Example Output
Chat gives you: "Young professional woman enjoying coffee at a minimalist home office desk, morning golden hour light streaming through large windows, warm and peaceful mood, lifestyle photography style, shot on 35mm lens, shallow depth of field, warm earth tones with cream and terracotta accents"
You copy this to Canvas and generate!
Advanced Techniques
Role-Playing
Prompt: "You are a creative director at a top advertising agency. Review these concepts and tell me which is strongest and why."
Devil's Advocate
Prompt: "What are the potential problems with this concept? How might the target audience react negatively?"
Trend Integration
Prompt: "How could we incorporate current social media trends into this concept without being clichΓ©?"
Competitive Analysis
Prompt: "How is this concept different from what competitors like [names] are doing? How can we make it more distinctive?"
Brainstorming Session Template
Use this structure for effective sessions:
-
Context (1 message)
- Brand/product description
- Target audience
- Goals and constraints
-
Initial ideas (1-2 messages)
- Ask for many concepts
- Get variety
-
Exploration (2-3 messages)
- Dig into favorites
- Ask for specifics
-
Refinement (2-3 messages)
- Combine and adjust
- Get variations
-
Prompt creation (1 message)
- Convert to AI generation prompts
- Get ready for Canvas
Tips for Success
Be Collaborative
- Build on AI suggestions
- Add your own ideas
- Mix and match concepts
Stay Open
- Don't dismiss unusual ideas immediately
- Explore unexpected directions
- Some weird ideas become great ones
Document Good Ideas
- Copy promising concepts
- Save useful prompts
- Build a personal idea library
Know When to Stop
- Don't over-refine in Chat
- Move to Canvas to see visuals
- Real images inform better than descriptions
Next Steps
- Using AI Chat β Chat basics
- Prompt Engineering β Write better prompts
- Canvas Editor β Bring ideas to life