Marketing Campaign Assets

Create complete marketing campaigns with consistent visual identity. This guide covers workflows for generating cohesive assets across channels.

Campaign Planning

Before You Create

Define your campaign:

Visual Identity

Establish consistency:

• Color palette — Primary and accent colors
• Style — Photography style, aesthetic
• Mood — Emotional tone
• Typography — Font style (for text overlays)

Workflow 1: Campaign Hero Image

Goal

Create the main visual that defines your campaign.

Canvas Setup

[Text Node: Detailed Prompt] → [Image Node: Flux 2 Pro] → [Upscaler]

Prompt Template

[Scene description] for [brand/campaign], 
[style] aesthetic, [color palette], 
[mood and emotion], 
professional advertising photography, 
campaign hero image quality, 
[aspect ratio]

Example

Diverse group of young professionals 
laughing together at a rooftop gathering, 
sunset golden hour lighting, 
modern urban lifestyle aesthetic, 
warm orange and teal color palette, 
joyful and aspirational mood, 
professional advertising photography, 
campaign hero image, 16:9 aspect ratio

Workflow 2: Multi-Platform Adaptation

Goal

Adapt hero image for different platforms.

Strategy

1. Create hero image at high resolution, flexible aspect ratio
2. Generate variations for each platform

Platform Variations

Regeneration Approach

For each platform, regenerate with:

• Same core prompt
• Adjusted aspect ratio
• Modified composition if needed

Workflow 3: Campaign Video

Goal

Create short video ads for the campaign.

Canvas Setup

[Image Node (Hero)] → [Video Node] → [Audio Node (optional)]

Video Prompt

[Describe motion from hero image], 
smooth camera movement, 
[duration] seconds, 
advertising quality, 
[mood] atmosphere

Example

Camera slowly pushes in on the group, 
people naturally moving and laughing, 
warm golden light, 
smooth cinematic motion, 
5 seconds, premium advertising quality

Workflow 4: Product + Lifestyle

Goal

Feature product within campaign lifestyle context.

Canvas Setup

[Upload (Product)] → [BG Remover] → [Image Node (Campaign Scene)]
                                            ↑
                                   [Text Node: Campaign Style]

Maintaining Consistency

Use the same style keywords across all assets:

Campaign style keywords:
- "warm golden hour lighting"
- "modern urban setting"
- "aspirational lifestyle"
- "orange and teal palette"
- "professional advertising quality"

Workflow 5: Social Media Suite

Goal

Create a complete social media content package.

Asset List

For a typical campaign:

• 1 Hero image (multiple sizes)
• 3-5 Feed posts
• 2-3 Stories/Reels
• 1-2 Video clips
• Caption templates

Batch Creation

1. Create hero image

2. Generate feed variations:

   • Same style, different compositions
   • Vary subject focus

3. Create story versions:

   • Vertical format
   • More dynamic/casual

4. Generate videos:

   • Animate key images
   • Create motion versions

Workflow 6: Email Marketing Assets

Goal

Create email headers and in-email graphics.

Email Header

[Campaign scene], 
wide banner format (3:1), 
eye-catching but not overwhelming, 
space for text overlay on [left/right], 
[campaign style keywords]

In-Email Graphics

• Keep simpler than social
• Consider email client rendering
• Use clear, readable compositions

Brand Consistency Tips

Create a Style Guide Prompt

Save a master prompt with your brand elements:

BRAND STYLE GUIDE:
- Lighting: Warm, golden hour, soft and inviting
- Colors: Earth tones, terracotta accents, cream backgrounds
- Mood: Authentic, aspirational, welcoming
- Style: Lifestyle photography, candid moments
- Quality: Professional, editorial, premium

Use It Consistently

Append to all prompts:

[Specific scene description]

Style: [paste brand style guide]

Create a Template App

Build an App with:

• Input: Scene description
• Pre-set: Brand style keywords
• Output: On-brand campaign image

Campaign Variations

A/B Testing

Create variations to test:

• Different compositions
• Various color treatments
• Multiple messaging angles

Seasonal Adaptations

Modify for seasons:

• Summer: Bright, outdoor, energetic
• Fall: Warm, cozy, harvest colors
• Winter: Cool, festive, intimate
• Spring: Fresh, renewal, pastel

Text and Copy Integration

Planning for Text

When generating images for text overlay:

• Leave "breathing room" in composition
• Specify: "space for text on [position]"
• Avoid busy backgrounds in text areas

Caption Generation

Use Chat to create matching copy:

Write campaign copy for [campaign name]:
- Headline (5-8 words)
- Subhead (10-15 words)  
- Body (2-3 sentences)
- CTA (action phrase)

Tone: [campaign tone]
Audience: [target audience]

Quality Checklist

Before finalizing assets:

• Consistent style across all pieces
• Correct dimensions for each platform
• High enough resolution
• Brand colors represented
• Mood matches campaign goals
• Space for text where needed
• Mobile-friendly compositions

Next Steps

• Video Production — Full video content
• Social Media Content — Platform-specific content
• Creating Apps — Automate campaign production