Understanding Brains

Brains are the foundation of how you organize your work in Armox. Think of a Brain as your creative command center—a place where your brand identity, generated content, and AI context all come together.

What is a Brain?

The Brain settings page where you configure your brand identity and preferences.

A Brain in Armox represents a brand, project, or creative context. It's where you:

• 🏢 Define your brand — Company name, voice, and personality
• 🎨 Store your content — All generated images, videos, and audio
• 📊 Organize projects — Keep different clients or projects separate
• 👥 Collaborate — Share access with team members

When you first sign up, Armox automatically creates your first Brain based on your name (e.g., "Alex's Brain").

Why Use Multiple Brains?

If you work with multiple brands or projects, separate Brains help you:

Creating a New Brain

From the Sidebar

1. Click the Brain selector in the sidebar (shows your current Brain name)
2. Click + Add Brain
3. Enter a name for your Brain (e.g., "Acme Corp" or "Summer Campaign")
4. Optionally add team member emails to share access
5. Click Create

What Gets Created

When you create a new Brain, you get:

• A fresh workspace with no existing content
• Default brand voice settings (which you can customize)
• Your own private Gallery for that Brain
• Separate Canvas projects

Switching Between Brains

To switch to a different Brain:

1. Click the Brain selector in the sidebar
2. Select the Brain you want to work with
3. The interface updates to show that Brain's content

💡 Tip: Your Canvas projects, Gallery, and Apps are all specific to the currently selected Brain.

Brain Settings

Each Brain has settings you can customize:

Basic Information

• Company Name — The name of the brand or project
• Website — Optional URL for context
• Logo — Upload an image to represent this Brain

Brand Voice

Configure how AI should communicate for this brand:

Brand Attributes

Add keywords that describe your brand personality:

• "Professional"
• "Innovative"
• "Friendly"
• "Bold"
• "Minimalist"

These attributes help AI understand your brand when generating content.

Editing Brain Settings

To update your Brain's settings:

1. Click the Brain selector in the sidebar
2. Click the gear icon next to your Brain name, or
3. Navigate to Brain Settings from the menu
4. Update your settings and save

Sharing Brains with Team Members

You can invite others to collaborate on a Brain:

Adding Team Members

1. Go to your Brain settings
2. Find the Team Members section
3. Enter email addresses (comma-separated for multiple)
4. Click Invite

What Team Members Can Do

Team members with access to a Brain can:

• ✅ View all content in the Gallery
• ✅ Create and edit Canvas projects
• ✅ Run Apps associated with the Brain
• ✅ Generate new content

Access Levels

Currently, all team members have equal access to a shared Brain. More granular permissions may be available in future updates.

Brain-Specific Content

Everything you create is tied to a specific Brain:

Best Practices

Naming Conventions

Use clear, descriptive names:

• ✅ "Acme Corp - 2024 Campaigns"
• ✅ "Personal Creative Lab"
• ✅ "Client: TechStartup Inc"
• ❌ "Brain 2"
• ❌ "New Project"

When to Create a New Brain

Create a new Brain when:

• Starting work with a new client
• Launching a new brand or product line
• Beginning a distinct project with its own identity
• Wanting to keep content completely separate

When to Use the Same Brain

Keep using the same Brain when:

• Creating variations of existing content
• Working on related campaigns for the same brand
• Building on previous creative work

Deleting a Brain

⚠️ Warning: Deleting a Brain permanently removes all associated content, including Canvas projects, generated assets, and Apps.

To delete a Brain:

1. Go to Brain settings
2. Scroll to the bottom
3. Click Delete Brain
4. Confirm the deletion

This action cannot be undone.

Frequently Asked Questions

Can I move content between Brains?

Currently, content cannot be moved between Brains. You would need to download assets and re-upload them to a different Brain.

How many Brains can I create?

There's no limit to the number of Brains you can create. Create as many as you need to stay organized.

Do Brains affect my credit usage?

No, credits are tied to your account, not to individual Brains. You can use your credits across all your Brains.

Can I rename a Brain?

Yes, you can rename a Brain at any time in the Brain settings.

Next Steps

Now that you understand Brains, learn about:

• Nodes — The building blocks of your Canvas workflows
• The Canvas Editor — Your visual workflow workspace
• AI Models — The AI models powering your generations