Social-Media-Content-Erstellung

Erstellen Sie professionellen Social Media Content in Scale. Dieser Guide beschreibt komplette Workflows für Images, Videos und Carousels für die wichtigsten Plattformen.

Platform Specifications

Image Dimensions

Video Specifications

Workflow 1: Instagram Feed Post

Goal

Einen professionellen Image Post inkl. Caption erstellen.

Canvas Setup

[Text Node: Prompt] → [Image Node: Flux 2 Pro]

Step-by-Step

1. Prompt im Chat erstellen: "Write an AI image prompt for a [your topic] Instagram post, style: [aesthetic], mood: [feeling]"

2. In Canvas Text Node kopieren

3. Image Node konfigurieren:

   • Model: Flux 2 Pro (oder Flux 2 Dev fürs Testing)
   • Aspect Ratio: 1:1 oder 4:5
   • Quality: High

4. Generieren und reviewen

5. Caption im Chat generieren: "Write an Instagram caption for this image about [topic]. Include relevant hashtags."

Example Prompt

Aesthetic flat lay of a morning coffee setup, 
minimalist marble surface, fresh croissant, 
open book, soft morning light from the side, 
Instagram lifestyle aesthetic, warm earth tones, 
professional photography, 1:1 aspect ratio

Workflow 2: Instagram Story/Reel

Goal

Vertical Video Content für Stories oder Reels erstellen.

Canvas Setup

[Text Node: Prompt] → [Image Node] → [Video Node]

Oder für text-to-video:

[Text Node: Prompt] → [Video Node]

Step-by-Step

1. Starting Image generieren:

   • Aspect ratio: 9:16
   • Starker statischer Frame als Basis

2. Mit Video Node animieren:

   • Model: Kling oder Seedance
   • Duration: 5-10 seconds
   • Subtle motion beschreiben

3. Motion Prompt hinzufügen:

   Subtle camera push in, 
   steam rising from coffee cup, 
   gentle movement, 
   smooth and cinematic
   

4. Download und Music hinzufügen (im Editor oder via Audio Node)

Tips for Vertical Video

• Subject zentriert halten
• Subtle motion nutzen (zu viel wirkt chaotisch)
• Die ersten 3 Sekunden sind entscheidend
• Text overlay ggf. später hinzufügen

Workflow 3: Content Batch (Week of Posts)

Goal

7 Tage Content in einer Session erstellen.

Strategy

1. Im Chat planen: "Create a 7-day content calendar for [brand]. Each day should have a theme and visual concept."

2. Eine App erstellen: Eine simple Image-Generation-App mit Inputs:

   • Post topic
   • Visual style
   • Mood

3. App 7x ausführen:

   • Jeweils andere Inputs
   • Konsistenter Brand-Style
   • Variierter Content

4. Captions generieren: "Write 7 Instagram captions for these post themes: [list themes]"

Batch Efficiency Tips

• Günstigere Models für Drafts
• Nur die besten Versionen finalisieren
• Templates für konsistenten Style
• Erfolgreiche Prompts speichern

Workflow 4: Carousel Post

Goal

Einen Multi-Image Carousel Post erstellen.

Canvas Setup

Mehrere Images im gleichen Style generieren:

[Text Node: Slide 1] → [Image Node]
[Text Node: Slide 2] → [Image Node]
[Text Node: Slide 3] → [Image Node]
...

Consistency Tips

• Gleiche Style Keywords in allen Prompts
• Color palette konsistent halten
• Ähnliche Lighting-Beschreibungen
• Für Text-Slides ggf. Nano Banana nutzen

Carousel Best Practices

Workflow 5: LinkedIn Professional Content

Goal

Professionelle, business-appropriate Visuals erstellen.

Style Keywords

Professional, corporate, clean, 
modern office environment, 
business casual, confident, 
natural lighting, editorial style

Canvas Setup

[Text Node: Professional Prompt] → [Image Node: Flux 2 Pro]

Example Prompts

Thought Leadership:

Professional woman presenting to a small team, 
modern glass conference room, 
natural daylight, engaged audience, 
corporate editorial photography, 
warm and approachable atmosphere

Behind the Scenes:

Modern startup office, diverse team collaborating, 
standing around a whiteboard with sticky notes, 
casual professional attire, authentic and candid, 
natural window light

Workflow 6: TikTok/Reels Video

Goal

Short-form Vertical Video Content erstellen.

Best Practices

• Mit Hook starten (erste 1-2 seconds)
• Motion dynamisch, aber nicht chaotisch
• 9:16 aspect ratio
• 5-15 seconds ideal

Canvas Setup

[Text Node] → [Image Node (9:16)] → [Video Node]
                                         ↑
                                    [Text Node: Motion]

Motion Prompts for TikTok

Product showcase:

Product slowly rotating, 
dynamic camera orbit, 
dramatic lighting shifts, 
energetic and eye-catching

Lifestyle moment:

Person looking up at camera and smiling, 
hair gently moving, 
natural and authentic moment, 
warm lighting

Caption Generation

Using Chat

Template prompt: "Write an Instagram caption for a [content type] post about [topic]. Brand voice: [tone] Include: [CTA, hashtags, emoji preference] Length: [short/medium/long]"

Example

Prompt: "Write an Instagram caption for a lifestyle coffee photo. Brand voice: warm and inviting Include: question CTA, 5 relevant hashtags, moderate emojis Length: medium (2-3 sentences)"

Output: "There's something magical about that first sip ☕ What's your morning coffee ritual?

#CoffeeLover #MorningVibes #CoffeeTime #ButFirstCoffee #CafeLife"

Tips for Social Success

Visual Consistency

• Einen Style-Guide-Prompt erstellen
• Erfolgreiche Prompt-Elemente wiederverwenden
• Color palette halten
• Lighting konsistent halten

Efficiency

• Content batchen
• Reusable Apps bauen
• Prompt templates speichern
• Günstigere Models fürs Testing nutzen

Platform Optimization

• Immer die richtigen Dimensions nutzen
• Vor dem Posten auf Mobile testen
• Wie es im Feed-Grid aussieht berücksichtigen
• First Frame fürs Video optimieren

Next Steps

• Product Photography — E-commerce content
• Video Production — Längerer Video Content
• Creating Apps — Workflow automatisieren