Marketing-Kampagnen-Assets

Erstellen Sie komplette Marketingkampagnen mit konsistenter visueller Identität. Dieser Guide beschreibt Workflows, um kohärente Assets über mehrere Channels hinweg zu generieren.

Campaign Planning

Before You Create

Definieren Sie Ihre Kampagne:

Visual Identity

Konsistenz etablieren:

• Color palette — Primary und accent colors
• Style — Photography style, aesthetic
• Mood — Emotional tone
• Typography — Font style (für Text-Overlays)

Workflow 1: Campaign Hero Image

Goal

Das zentrale Visual erstellen, das die Kampagne definiert.

Canvas Setup

[Text Node: Detailed Prompt] → [Image Node: Flux 2 Pro] → [Upscaler]

Prompt Template

[Scene description] for [brand/campaign], 
[style] aesthetic, [color palette], 
[mood and emotion], 
professional advertising photography, 
campaign hero image quality, 
[aspect ratio]

Example

Diverse group of young professionals 
laughing together at a rooftop gathering, 
sunset golden hour lighting, 
modern urban lifestyle aesthetic, 
warm orange and teal color palette, 
joyful and aspirational mood, 
professional advertising photography, 
campaign hero image, 16:9 aspect ratio

Workflow 2: Multi-Platform Adaptation

Goal

Hero Image für verschiedene Plattformen adaptieren.

Strategy

1. Hero Image erstellen in hoher Auflösung, flexible Aspect Ratio
2. Variations generieren für jede Plattform

Platform Variations

Regeneration Approach

Für jede Plattform regenerieren mit:

• Gleichem Core Prompt
• Angepasster Aspect Ratio
• Ggf. modifizierter Composition

Workflow 3: Campaign Video

Goal

Kurze Video Ads für die Kampagne erstellen.

Canvas Setup

[Image Node (Hero)] → [Video Node] → [Audio Node (optional)]

Video Prompt

[Describe motion from hero image], 
smooth camera movement, 
[duration] seconds, 
advertising quality, 
[mood] atmosphere

Example

Camera slowly pushes in on the group, 
people naturally moving and laughing, 
warm golden light, 
smooth cinematic motion, 
5 seconds, premium advertising quality

Workflow 4: Product + Lifestyle

Goal

Produkt im Kampagnen-Lifestyle-Context darstellen.

Canvas Setup

[Upload (Product)] → [BG Remover] → [Image Node (Campaign Scene)]
                                            ↑
                                   [Text Node: Campaign Style]

Maintaining Consistency

Nutzen Sie die gleichen Style Keywords über alle Assets hinweg:

Campaign style keywords:
- "warm golden hour lighting"
- "modern urban setting"
- "aspirational lifestyle"
- "orange and teal palette"
- "professional advertising quality"

Workflow 5: Social Media Suite

Goal

Ein komplettes Social-Media-Paket erstellen.

Asset List

Für eine typische Kampagne:

• 1 Hero Image (mehrere Größen)
• 3-5 Feed posts
• 2-3 Stories/Reels
• 1-2 Video clips
• Caption templates

Batch Creation

1. Hero Image erstellen

2. Feed variations generieren:

   • Gleicher Style, unterschiedliche Compositions
   • Subject-Fokus variieren

3. Story versions erstellen:

   • Vertical format
   • Dynamischer/casual

4. Videos generieren:

   • Key Images animieren
   • Motion Versions erstellen

Workflow 6: Email Marketing Assets

Goal

Email-Headers und In-Email-Grafiken erstellen.

Email Header

[Campaign scene], 
wide banner format (3:1), 
eye-catching but not overwhelming, 
space for text overlay on [left/right], 
[campaign style keywords]

In-Email Graphics

• Simpler halten als Social
• Email-Client-Rendering berücksichtigen
• Klare, gut lesbare Compositions

Brand Consistency Tips

Create a Style Guide Prompt

Speichern Sie einen Master Prompt mit Brand-Elementen:

BRAND STYLE GUIDE:
- Lighting: Warm, golden hour, soft and inviting
- Colors: Earth tones, terracotta accents, cream backgrounds
- Mood: Authentic, aspirational, welcoming
- Style: Lifestyle photography, candid moments
- Quality: Professional, editorial, premium

Use It Consistently

An alle Prompts anhängen:

[Specific scene description]

Style: [paste brand style guide]

Create a Template App

Bauen Sie eine App mit:

• Input: Scene description
• Pre-set: Brand style keywords
• Output: On-brand campaign image

Campaign Variations

A/B Testing

Varianten erstellen zum Testen:

• Unterschiedliche Compositions
• Verschiedene Color Treatments
• Mehrere Messaging Angles

Seasonal Adaptations

Für Seasons anpassen:

• Summer: Bright, outdoor, energetic
• Fall: Warm, cozy, harvest colors
• Winter: Cool, festive, intimate
• Spring: Fresh, renewal, pastel

Text and Copy Integration

Planning for Text

Beim Generieren für Text-Overlays:

• In der Komposition „breathing room“ lassen
• Spezifizieren: "space for text on [position]"
• Busy Backgrounds im Textbereich vermeiden

Caption Generation

Im Chat passende Copy erzeugen:

Write campaign copy for [campaign name]:
- Headline (5-8 words)
- Subhead (10-15 words)  
- Body (2-3 sentences)
- CTA (action phrase)

Tone: [campaign tone]
Audience: [target audience]

Quality Checklist

Vor dem Finalisieren:

• Konsistenter Style über alle Assets
• Richtige Dimensions pro Plattform
• Genug Auflösung
• Brand colors erkennbar
• Mood passt zu Kampagnen-Ziel
• Platz für Text wo nötig
• Mobile-friendly Compositions

Next Steps

• Video Production — Full video content
• Social Media Content — Platform-specific content
• Creating Apps — Kampagnenproduktion automatisieren