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Case Study
Our customer, an IT Consulting Firm had almost given up on industry conferences.
“We’d leave with a pocket full of business cards and no real pipeline”
Mobile World Congress 25 in Barcelona was different. As a fast-growing IT consulting firm focused on cloud and AI integration, they knew MWC’s 100.000 plus attendees included exactly the CIOs and innovation leads they needed to reach.
We propouse to design a hyper-targeted outreach campaign that would:
MWC have an app with attendees and calendar difficult to navigate and does not publish an attendee list as per se, so Armox built one from scratch:
Result: 10.020 verified attendees with full contact records in 48 hours.
Our customer sweet spot:
We enrich with Clay the prospect’s firmographic data and create a prompt that scored fit from 1-to-5. Only scores 4-5 moved forward, leaving 440 high-value targets.
For Armox Copy is really important. For that reason, Armox wrote a three-touch sequence:
Personalization variables flowed naturally because our prompts rewrote each {{postTopic}} into conversation-ready phrases.
The campaign launched a week before MWC opened to keep momentum high.
Our customer summed it up:
“Armox turned a conference we dreaded into on of our best Q1 pipeline source. The buyer intel alone will shape our roadmap for months.”
Armox combines data scraping, AI qualification, and conversion-focused copy to turn crowded events into tangible revenue. Let’s talk about your upcoming conference.