Background

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Our customer, an IT Consulting Firm had almost given up on industry conferences.

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“We’d leave with a pocket full of business cards and no real pipeline”

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Mobile World Congress 25 in Barcelona was different. As a fast-growing IT consulting firm focused on cloud and AI integration, they knew MWC’s 100.000 plus attendees included exactly the CIOs and innovation leads they needed to reach.

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We propouse to design a hyper-targeted outreach campaign that would:

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• Schedule 1-to-1 meetings on-site.
• Capture real-time feedback on buyers’ top priorities.
• Close at least one new project directly at the show.

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1. Sourcing the right leads

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MWC have an app with attendees and calendar difficult to navigate and does not publish an attendee list as per se, so Armox built one from scratch:

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1. Data scrape: We pulled every LinkedIn and X post mentioning “#MWC25”, “4YFN” and related hashtags.
2. AI relevance filter: A GPT-4o classifier separated genuine “See you at MWC” posts from generic news shares.
3. Contact enrichment : Clay added emails and job data.

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Result: 10.020 verified attendees with full contact records in 48 hours.

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2. ICP qualification at scale

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Our customer sweet spot:

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• Digital-first industries (telecom, fintech, mobility).
• Job titles VP Engineering, Head of IT, or CIO.
• Europe more points.

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We enrich with Clay the prospect’s firmographic data and create a prompt that scored fit from 1-to-5. Only scores 4-5 moved forward, leaving 440 high-value targets.

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3. Copy that cuts through the Line

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For Armox Copy is really important. For that reason, Armox wrote a three-touch sequence:

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• Email 1: Short invite referencing the prospect’s own post.
  “Hi {{firstName}}, saw your note about launching {{postTopic}} at MWC 25. I’ll be in Hall 5 on Tuesday and would love five minutes to swap ideas on {{depending on the lead role and interest}}.”
• Email 2: Agenda + customizable meeting slots.
• LinkedIn DM: Some days before with casual tone.

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Personalization variables flowed naturally because our prompts rewrote each {{postTopic}} into conversation-ready phrases.

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4. Armox growth stack

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• Clay handled personalization merges.
• We sequenced email + LinkedIn
• Segment sync sent positive replies directly to a meeting-booking calendar.

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The campaign launched a week before MWC opened to keep momentum high.

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Outcomes

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Our customer summed it up:

“Armox turned a conference we dreaded into on of our best Q1 pipeline source. The buyer intel alone will shape our roadmap for months.”

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Want similar results at your next conference?

Armox combines data scraping, AI qualification, and conversion-focused copy to turn crowded events into tangible revenue. Let’s talk about your upcoming conference.

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