July 2, 2025
GTM Engineering for B2B Companies, why a hacker mindset is needed
If you’re a Founder or a GTM, RevOps, Sales, or Marketing leader at a B2B company, understanding GTM Engineering is your secret weapon. Traditional playbooks get copied in days, so you need flexible systems that let you test bold ideas, run creative hacks, and stay a step ahead of rivals. GTM Engineers bring that hacker mindset, using technical automation with commercial know-how to build a unified revenue engine that learns from every experiment and keeps your growth compounding.